This little essay is primarily intended for staff, who will manage of projects such as corporate website, from its establishment until the economic effect of this whole undertaking. We will not address all the nuances of search promotion of corporate sites, as we believe that direct the process of promoting appropriate to entrust professionals, and not to engage in amateur theatricals. The main purpose of this article is to help the project manager to avoid common mistakes before it begin the process of promotion.
Promoting of corporate website. On what must pay attention the project manager during the development and preparation of a corporate site to promote?
The first - a unique author's content. Take the time to spend time copywriter for writing a unique and widely read texts. Quality content has always been one of the main terms in the complex search engine optimization.
The second - do a transparent and user-friendly site structure. Other words, it means usability. Lure Users to the site - it is a necessary but not sufficient condition for the success of the project. Users should be easy and convenient to communicate with the site, navigation and structure should be as logical to understand.
Third - if your corporate website means the availability of range of our products and / or services, descriptions of all positions should be as complete and detailed. Your website - this is your shop window on the Internet, make sure that the user was given all he is interested in information on your products is on your site, rather than resource of your competitors.
The fourth - continue development of the project. Suppose that some call it "self-praise", that's okay, do not hesitate to publish interviews and comments of employees on business issues, as well as articles and press releases related to the business of your company.
Fifth - contact information. It is important that your visitors do not have to hunt hard phones, on which they can call. Absolutely necessary to have telephone numbers in the visible part of all the pages, as well as a separate section "Contacts" indicating the phone, addresses, and must travel scheme. Incidentally, this information is important not only for your potential customers, but also for search engine robots, in particular Yandex, to assign to your site right region.
Sixth - better make sure in advance that the search engines index only useful information on your corporate website. To do this, means to close from indexing all the duplicate pages. Secondly, it should not be indexed search on the site and in general the results of any form on the site. In general, it can fly from the search base of the same Yandex.
Seventh - the corporate blog. This is again the question of content. Discussion of products and services of the company in the corporate blog increases the critical mass of useful content, which necessarily have a positive impact on the promotion of your corporate site in the future, including by attracting low-frequency traffic through the long verbose queries.
Promoting of corporate website.
Naturally, this is not an exhaustive list of recommendations for the preparation of a corporate site to promote in search engines. This is just a few areas for possible development of the resource, without following, which incidentally, to develop the site would be very difficult.
